FMCG Feet on Street
Active
Beginner ~8h

Daily Beat: Soaps & Detergents — Kanpur Route 7

Cover 35 outlets, pitch the ₹10 Nirmal Detergent LUP and the new Suraksha soap combo scheme — hit ₹18,000 by 6 PM.

Progress25% • due Aaj shaam 6 baje tak (Today by 6 PM)

The situation

Aap Hindustan Suraksha Products ke Pilot Sales Officer hain. Aaj aapko Kanpur ke Route 7 par 35 kirana dukaanon ka beat cover karna hai. Naya scheme launch hua hai — Suraksha soap (3+1 free) aur Nirmal detergent ₹10 LUP (Low Unit Pack). Har dukaandaar ko sahi tarike se product samjhana hai, scheme bolna hai, order lena hai, aur SFA app par log karna hai.

Context

  • Route 7 par 35 outlets hain: 28 kirana, 5 paan-plus, 2 chemist. Average ticket size ₹450.
  • Naya scheme: Suraksha Soap 100g — 3 cartons kharidne par 1 carton free (effective price ₹18/cake vs MRP ₹25).
  • Nirmal Detergent ₹10 LUP — naya SKU. Margin dukaandaar ko 18% (₹1.80 per pouch). Target: 50% outlets must stock 1 carton (96 pouches).
  • Competitor 'Ghadi' detergent ne bhi ₹10 LUP launch kiya hai — 15% margin de raha hai. Hamara USP: better foam + Hindi TV ad support next month.
  • PJP (Permanent Journey Plan) fixed hai — Monday Route 7 = Bara Chauraha se Naveen Market tak.
  • ASM Rakesh Yadav daily 7 PM ko WhatsApp par DSR (Daily Sales Report) maangte hain.

Your objectives

  • Sahi sales process follow karna: Greet → Stock check → Pitch → Objection handle → Order close → SFA log.
  • Naya scheme aur LUP ka value proposition Hindi mein clearly samjhana.
  • Aaj ke ₹18,000 ke target ko hit karna with at least 28/35 outlet coverage.
  • Distributor ke saath stock reconciliation aur next-day indent finalize karna.

Phases

  1. Subah ki taiyari (Morning huddle)

    Distributor godown se stock uthao, scheme card review karo, PJP confirm.

  2. Pehla half — 18 outlets

    Now

    Bara Chauraha se Generalganj tak. Focus: Nirmal LUP placement.

  3. Dopahar break & mid-day review

    ASM ko quick update, pending outlets re-plan.

  4. Doosra half — 17 outlets

    Naveen Market belt. Focus: Suraksha 3+1 scheme push.

  5. Shaam ka closing

    Distributor reconcile, SFA sync, DSR to ASM.

Tasks

  • Distributor Sharma Agencies se stock collect karna (8 SKU)
    08:30 AM
  • Sharma Kirana — Nirmal LUP ka 1 carton pitch
    09:15 AM
  • Ramesh General Store — Suraksha 3+1 scheme close karna
    10:00 AM
  • Maa Vaishno Stores — purana udhaar follow-up (₹2,400)
    11:00 AM
  • Chemist Plus — premium Suraksha 150g placement
    12:00 PM
  • Mid-day call to ASM Rakesh ji
    01:30 PM
  • Naveen Market 17 outlets cover karna
    02:00 - 05:30 PM
  • SFA app par sab outlets sync karna
    05:45 PM
  • Distributor ke saath day-end reconciliation
    06:15 PM
  • DSR WhatsApp par ASM ko bhejna
    06:45 PM

Inbox for this scenario

Open inbox
RY

Rakesh Yadav (ASM) · Area Sales Manager

07:45 AM

Aaj ka target — Nirmal LUP push karo

Bhai, aaj Route 7 par minimum 15 outlets mein Nirmal ₹10 LUP ka carton ghusana hai. Ghadi waale aggressive ho rahe hain. Scheme card achhe se padhke jao. 7 PM tak DSR chahiye.

Urgent
SA

Sharma Agencies (Distributor) · Super Stockist

08:15 AM

Stock ready hai — Suraksha soap kam hai

Bhaiya stock taiyaar hai par Suraksha 100g sirf 22 carton bacha hai. Aaj sambhal ke bechna, kal subah refill aayega. Nirmal LUP full stock — 60 carton.

FYI
RG

Ramesh Gupta (Ramesh General Store) · Retailer

10:05 AM

Scheme samajh nahi aayi — phir aana

Bhaiya 3+1 wala chakkar kya hai? Pichhli baar HUL waale bhi aaye the, unka scheme bhi yahi tha. Margin kitna milta hai mujhe? Confuse mat karo, seedha batao.

High
MV

Maa Vaishno Stores · Retailer

10:45 AM

Pichla udhaar pehle clear karo

Naya order tabhi loonga jab pichhla ₹2,400 ka credit settle hoga. Tumhari company 21 din ka credit deti hai, 45 din ho gaye. Distributor se baat karo.

Urgent
PS

Priya Sharma (Trainer) · Field Capability Coach

Subah 07:00 AM

Aaj ka mantra — SPIN selling Hindi mein

Dukaandaar se 4 sawaal poochho: (1) Situation — abhi kaunsa detergent zyada bikta hai? (2) Problem — customer kya complaint karte hain? (3) Implication — agar customer naraz ho toh? (4) Need — agar ₹10 pack mile better quality ka toh? Phir pitch karo.

FYI
VK

Vinod (Senior PSO) · Senior colleague

09:30 AM

Naveen Market mein dhyan rakhna

Bhai Naveen Market mein 'Bhole Stores' aur 'Jai Mata Di' — dono Ghadi ke pakke customer hain. Pehle relationship banao, scheme baad mein. Chai pilao, family poochho, phir business.

FYI
SF

SFA System Alert · Sales Force App

11:30 AM

GPS check-in pending — 3 outlets

Aapne 3 outlets visit kiye lekin GPS check-in nahi kiya. Bina check-in ke order count nahi hoga. Abhi sync karein.

High

Success criteria

  • Productive calls ≥ 24 out of 35 (lines per call ≥ 3).
  • Nirmal LUP carton — minimum 15 outlets ko placement.
  • Suraksha 3+1 scheme — minimum 8 outlets billing.
  • SFA app par 100% outlets logged with GPS check-in.
  • DSR submitted to ASM by 6:45 PM with reasons for unproductive calls.

Stakeholders

  • RY

    Rakesh Yadav

    Area Sales Manager

    tense
  • SA

    Sharma Agencies

    Distributor

    supportive
  • PS

    Priya Sharma

    Field Capability Coach

    supportive
  • VK

    Vinod Kumar

    Senior PSO (peer)

    supportive
  • RG

    Ramesh Gupta

    Retailer — Ramesh General

    neutral
  • MV

    Maa Vaishno Stores

    Retailer (credit issue)

    tense

Deliverables

  • Daily Sales Report (DSR)

    pending

    Outlet-wise order value, scheme billing, unproductive call reasons. WhatsApp to ASM by 6:45 PM.

  • Nirmal LUP Placement Tracker

    in review

    15+ outlets with photo proof of carton placement on shelf.

  • Suraksha 3+1 Scheme Billing

    pending

    Minimum 8 outlets billed with order copy in SFA.

  • Next-day Indent to Distributor

    pending

    SKU-wise requirement for tomorrow's beat (Route 8 — Govind Nagar).

  • Outlet Feedback Log

    draft

    Top 3 retailer objections + competitor activity noted in SFA.

Competencies assessed

  • Product Knowledge (Hindi pitch)72 / 100
  • Scheme Communication & Math65 / 100
  • Objection HandlingWeight 15%
  • Retailer Relationship Building80 / 100
  • Sales Process Discipline (PJP + SFA)Weight 15%
  • Target Achievement & DSR HygieneWeight 15%

Tools

SFA Mobile App (Hindi)Scheme CalculatorProduct Pitch Cards (Hindi)Retailer LedgerWhatsApp DSR TemplateVoice Coach (Bolo & Sikho)